A Guide to Social Media.

The article provides advice on how to administer a successful social media marketing campaign. Topics include the importance of maintaining not only a blog, but also a presence on social media websites like Facebook, Pinterest, and Twitter in order to disseminate information, how to determine which social media monitoring tool, like Appinions, Klout, and Kred, will collect and provide the most valuable information for the company, and how to choose a social media dashboard.