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Sell First, Advertise Later.

Authors :
Bialik, Carl
Source :
Wall Street Journal - Eastern Edition. 10/21/2002, Vol. 240 Issue 79, pR11. 0p.
Publication Year :
2002

Abstract

Provides information on the performance of online business-to-business advertising as compared to consumer advertising.

Subjects

Subjects :
*INDUSTRIAL advertising
*ADVERTISING

Details

Language :
English
ISSN :
00999660
Volume :
240
Issue :
79
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
7603288

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Authors Abstract Subjects Details