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Reelin' in the Ears.

Authors :
Maughan, Shannon
Source :
Publishers Weekly. 10/7/2002, Vol. 249 Issue 40, p32. 3p. 2 Color Photographs.
Publication Year :
2002

Abstract

Offers a look at the marketing efforts of audiobook publishers in the U.S. Factors considered in promoting audiobooks; Information on an annual awareness campaign conducted by the Audio Publishers Association; Significance of giveaways to audiobook sales; Promotion initiatives of S&S Audio.

Details

Language :
English
ISSN :
00000019
Volume :
249
Issue :
40
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
7525927