Sobre a memória social dos "Anos Dourados": Fusca, Copa do Mundo, Bossa Nova e Miss Brasil.

This article discusses a research about social memory of the 50's, known as the "Golden Years", which focused specifically on: the launching of the Beetle, Volkswagen's first model made in the country, the first World Cup won by Brazil, the advent of Bossa Nova, and the Competitions of Miss Brazil. The theoretical background consists of a psychosocial perspective on memory involving the joint of psychological, sociological and historical contributions. Data collection was performed by administering a questionnaire to 450 residents of Rio de Janeiro, distributed among three age groups: elderly, adults and youth. In data analysis the frequencies of responses produced by the three groups of participants for each question were compared. Results demonstrate important differences between the memories of the distinct generational groups, which are satisfactorily explained by theoretical principles about the social construction of memory. [ABSTRACT FROM AUTHOR]