The Best Spots to Set Up Shop.

The article examines the competition between the boutique clothing store chains Intermix and Scoop NYC for a desirable store location on Beverly Drive in Beverly Hills, California. Intermix's success in persuading the property's landlord to give it the lease on the store space is discussed. The competition is considered as an example of the economics of store location in the retail industry, especially for stores catering to more affluent consumers.