A need to make sense of financial matters.

This article discusses of public relations agencies for intensifying investor relations expertise in the U.S. Industry experts say that while investor relations and public relations do not always overlap in terms of their audience, with investor relations mainly dealing with analysts and institutional investors and public relations hitting a broader constituency, these two components of corporate communications must make sure to always work in conjunction. And while crisis communications also can come into the picture, it does so as a component of the public relations function. Hence, communications specialists say the main duty for public relations professionals is to encourage frequent, easy-to-comprehend messages from top management, who in many cases also must increase their exposure.