Another Lane on the Information Highway? A Case Study of Experimenting with Text Message Reference.

This article examines the process of researching, adapting, and implementing a text message reference service and the conclusions reached after nearly 10 months of continuous service. This experiment involved a single BlackBerry passed in a rotating schedule among librarians to gauge student interest in a text reference service. Although implementing this service allowed the library to be at the technological forefront, this is a service that would be better provided via a software interface. Furthermore, the text message reference service needed a stronger marketing campaign to make students aware of this option. [ABSTRACT FROM PUBLISHER]