GIS Day and Web Promotion: Retrospective Analysis of U.S. ARL Libraries' Involvement.

Given the increasing demand for GIS services and collections in libraries, librarians should use every outreach tool available to reach potential audiences. An annual event, GIS Day has a robust and established range of supporting tools that are easily customized for local use. Effective marketing, including visibility and longevity of Web pages, is an effective tool for increasing awareness of GIS services. This study analyzes content of Web pages to evaluate the levels of participation and promotion of GIS through GIS Day at U.S.-based Association of Research Libraries academic libraries and their host universities. Results indicate a range of involvement, with some libraries participating in numerous events while others are not taking full advantage of this valuable outreach opportunity. [ABSTRACT FROM AUTHOR]