TRANSFORMATIONAL LEADERSHIP AND TAIWANESE PUBLIC RELATIONS PRACTITIONERS' JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT.

The effects of transformational leadership on the job satisfaction and organizational commitment of public relations (PR) practitioners were examined within the context of PR companies in Taiwan. PR practitioners (600) were randomly selected from 159 PR firms located in Taipei and sampled. There were 305 usable questionnaires (50% validity rate). Regression analyses indicated that transformational leadership dimensions did have a significant impact on the job satisfaction of PR practitioners. Furthermore, in this study job satisfaction was found to be a mediator of the effects of transformational leadership on the organizational commitment of PR practitioners. The results of this study may provide a managerial reference to assist in enhancing the job satisfaction of PR practitioners as well as their commitment to the organization through improved organizational leadership. [ABSTRACT FROM AUTHOR]