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The Big Business of Local News.
- Source :
-
Inc. . Feb2012, Vol. 34 Issue 1, p8-8. 1p. - Publication Year :
- 2012
-
Abstract
- An interview with Jane Bryant Quinn and Carll Tucker, founders of the news web site Main Street Connect is presented. When asked about the decision to provide coverage for local news, they reply that mothers with school children are their target readers. They discuss the challenge of marketing and advertising, including the competition from Patch.com. They explain their strategy for maintaining a balance in quantity and quality.
- Subjects :
- *NEWS websites
*MARKETING
*ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 01628968
- Volume :
- 34
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Inc.
- Publication Type :
- Periodical
- Accession number :
- 70502380