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Facing Your Own 'You Lie' Moment?

Authors :
Hynes, Patrick
Chassé, Amelia
Source :
Campaigns & Elections (2010). Nov/Dec2011, Vol. 32 Issue 307, p59-60. 2p.
Publication Year :
2011

Abstract

The article provides dos and don'ts when it comes to turning controversy into cache online in relation to the political campaigns in the U.S. It highlights money bombs, an online fundraising tool that became part of the political campaign lexicon in the 2010 midterms. It recommends to solicit voter responses and be open to criticism.

Details

Language :
English
ISSN :
2160603X
Volume :
32
Issue :
307
Database :
Academic Search Index
Journal :
Campaigns & Elections (2010)
Publication Type :
Periodical
Accession number :
70488916