Tracking Medical Treatments in Real Time.

The article discusses the effectiveness of International Business Machines Corp.'s (IBM) Business Analytics software in improving physicians' performance of Southeast Texas Medical Associates LLP (SETMA). It states that the Business Analytics is a consumer relationship management (CRM) product that does real-time analytics. It notes that IBM Business Analytics allowed SETMA to gain insight about hospital readmissions and explain why patients are readmitted to hospitals after their discharge.