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2011 MEDIA VANGUARD AWARDS.

2011 MEDIA VANGUARD AWARDS.

Source :
Advertising Age. 11/14/2011, Vol. 82 Issue 41, p10-16. 5p.
Publication Year :
2011

Abstract

The article discusses the winners of the publication's 2011 Media Vanguard Awards, awards for mass media industry companies for innovations in Internet marketing and use of digital media. Among the award winners considered are CBS Corp. for its Webcasting of music performances, the periodical "Entertainment Weekly for its use of social media in marketing and "The New York Times" newspaper for its Web site and application software for smartphones and tablet computers.

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
41
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
67251633