How a Market Researcher Who Dedicated Years to Cigarette Sales Came to Create Antismoking Ads.

Profiles Carolyn J. Levy, who is in charge of Philip Morris Cos.'s youth anti-smoking advertising campaign. How Levy has become a target from anti-tobacco critics who view the campaign as ineffective; How Philip Morris insists that its youth anti-smoking efforts are sincere; Details on the research behind Levy's advertisements.