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Study Slams Philip Morris Ads Telling Teens Not to Smoke.

Authors :
Fairclough, Gordon
Source :
Wall Street Journal - Eastern Edition. 5/29/2002, Vol. 239 Issue 104, pB1. 0p. 1 Color Photograph.
Publication Year :
2002

Abstract

Reports on the American Legacy Foundation, which accuses Philip Morris Cos. of creating advertisements to dissuade teenagers from smoking that are actually ineffective. Details on the American Legacy Foundation's Truth advertising campaign against smoking; Comments from Carolyn J. Levy, the Philip Morris executive who oversees the company's youth-smoking prevention program.

Details

Language :
English
ISSN :
00999660
Volume :
239
Issue :
104
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
6723377