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In post-Jobs era, TBWA will be keeper of flame.
- Source :
-
Advertising Age . 10/10/2011, Vol. 82 Issue 36, p3-3. 1/4p. - Publication Year :
- 2011
-
Abstract
- The article focuses on the relationship between Apple Inc. and the advertising agency TBWA/Media Arts Lab, noting that Apple founder Steve Jobs had employed the agency's parent company TBWA since 1983.
- Subjects :
- *CORPORATE history
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 66644246