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In post-Jobs era, TBWA will be keeper of flame.

Authors :
PAREKH, RUPAL
Source :
Advertising Age. 10/10/2011, Vol. 82 Issue 36, p3-3. 1/4p.
Publication Year :
2011

Abstract

The article focuses on the relationship between Apple Inc. and the advertising agency TBWA/Media Arts Lab, noting that Apple founder Steve Jobs had employed the agency's parent company TBWA since 1983.

Subjects

Subjects :
*CORPORATE history

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
36
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
66644246