ROI Rules: Either Maintain Presses or Get Out of the Printing Business.

The article discusses the need for newspaper pressrooms to maximize return on investment (ROI) on printing press investment. It cites the decision by "The Rockford Register Star" to replace an old press with the Colora to increase production speed and improve color capacity. It mentions the factors considered by publishers when investing in presses including reliable service and compliant system components. Information on products designed to make presses run better is provided.