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PAN AM BRAND HOPES TO BECOME A HIGHFLIER AGAIN.

Authors :
MORRISON, MAUREEN
STEINBERG, BRIAN
Source :
Advertising Age. 8/22/2011, Vol. 82 Issue 30, p2-3. 2p.
Publication Year :
2011

Abstract

The article focuses on the transportation industry company Pan Am Systems of Dover, New Hampshire, which owns the defunct airline Pan American World Airways. The company's plan to revive the airline with both cargo and passenger service in Latin American in 2012 is considered in relationship to the television program "Pan Am," which depicts the airline in the 1960s and will debut in the fall of 2011.

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
30
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
64882509