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Frito-Lay may bag Wow! brand.
- Source :
-
Advertising Age . 4/1/2002, Vol. 73 Issue 13, p1-53. 2p. 1 Color Photograph, 1 Chart. - Publication Year :
- 2002
-
Abstract
- The article reports on Frito-Lay's pullout of its Wow! chips off of some store shelves in a reverse test market. It is the company's intention to determine if consumers prefer low or no-fat snacks. An analysis of how the chips have underperformed initial sales expectations is provided. There is a decline in consumer interest for healthier snacks.
- Subjects :
- *SNACK foods
*LOW-fat foods
*CONSUMER preferences
*SNACK food industry
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 73
- Issue :
- 13
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 6416813