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Community Involvement in the Development and Feedback About a Colorectal Cancer Screening Media Campaign in Ohio Appalachia.
- Source :
-
Health Promotion Practice . Jul2011, Vol. 12 Issue 4, p589-599. 11p. - Publication Year :
- 2011
-
Abstract
- A community needs assessment focused on colorectal cancer (CRC) screening knowledge, behaviors, and barriers was completed in one Ohio Appalachia county. A CRC screening media campaign was developed based on the findings from the needs assessment and feedback was obtained about the media campaign. The survey was completed by 170 self-reported average-risk adults. In a multivariate model, the CRC screening rate was higher for participants who had received a doctor’s recommendation (OR = 6.09) and had adequate CRC knowledge (OR = 2.88), and it was lower among participants employed full-time (OR = 0.23). Having health insurance (OR = 4.20) and being married (OR = 2.58) was associated with having received a doctor’s recommendation for screening. Campaign feedback using a second survey completed by self-reported average-risk adults (n = 61) revealed that 69% recognized the campaign image and message, with a billboard being the most cited source. This study highlights the importance of involving community members in the development of CRC screening programs to reduce cancer disparities in Appalachia. [ABSTRACT FROM PUBLISHER]
- Subjects :
- *CANCER patient psychology
*COMMUNITIES
*MASS media -- Methodology
*MEDICAL screening
*EVALUATION of human services programs
*COLON tumor prevention
*COLON tumors
*HEALTH promotion
*ACTION research
*COMPUTER software
*CONFIDENCE intervals
*CONSUMER attitudes
*EPIDEMIOLOGY
*HEALTH services accessibility
*MULTIVARIATE analysis
*NEEDS assessment
*REGRESSION analysis
*RESEARCH funding
*STATISTICAL sampling
*SELF-evaluation
*SURVEYS
*TELEPHONES
*LOGISTIC regression analysis
*PILOT projects
*DATA analysis
*CULTURAL values
*PSYCHOLOGY
*TUMOR risk factors
*CANCER risk factors
TUMOR prevention
RECTUM tumors
Subjects
Details
- Language :
- English
- ISSN :
- 15248399
- Volume :
- 12
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Health Promotion Practice
- Publication Type :
- Academic Journal
- Accession number :
- 62590039
- Full Text :
- https://doi.org/10.1177/1524839909353736