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Few Newspapers Use Online Classified Interactive Features.

Authors :
Thompson, David
Wassmuth, Birgit
Source :
Newspaper Research Journal. Fall2001, Vol. 22 Issue 4, p16. 12p.
Publication Year :
2001

Abstract

Discusses the content features and interactive functions of classified advertising sites used by online newspapers in the U.S. Percentage of papers that have online classified ads; Advantages of online classified advertising; Technical and human aspects of online advertising.

Subjects

Subjects :
*ELECTRONIC newspapers
*INTERNET advertising
*CLASSIFIED advertising

Details

Language :
English
ISSN :
07395329
Volume :
22
Issue :
4
Database :
Academic Search Index
Journal :
Newspaper Research Journal
Publication Type :
Academic Journal
Accession number :
6236445
Full Text :
https://doi.org/10.1177/073953290102200403
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