CALL FOR RESEARCH PAPERS: Journal of Promotion Management: Special Issue: Advertising Appeals.

Subjects

Subjects :

*AUTHOR-publisher relations
*PERIODICALS
*PUBLISHING
*MANUSCRIPTS
*INNOVATIONS in business
*TECHNOLOGICAL innovations
*PUBLIC relations

Details

Language :

English

ISSN :

10496491

Volume :

17

Issue :

2

Database :

Academic Search Index

Journal :

Journal of Promotion Management

Publication Type :

Academic Journal

Accession number :

61460365

Full Text :

https://doi.org/10.1080/10496491.2011.592081