BRANDED BY THE BOOK.

The article discusses how writing and publishing a book can raise one's profile but destabilize the financial status. Ricky Nowak has written and published three books including "Boost Your Success," "How to Make Good People Great Leaders," and "The Integrity Factor." According to Nowak, self-publishing these books did not help her to be financially well. However, it helped her by gaining respect from her fraternity and a reputation of integrity in the marketplace.