Back to the Future.

An essay is presented on how "The Bloody Chamber" was interpreted, received and placed within the literary and cultural space of France and Italy. It offers a history of the translations and the cultural exchange and examines the acceptability of texts to the target culture, the interpretation as to the culture of target readers and expectations of the publishing industry. The author relates that different strategies can be used by publishing agents of the two countries to adapt the text to their particular cultural and literary traditions.