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The Space Between.
- Source :
-
Brandweek . 12/6/2010, Vol. 51 Issue 43, p6-6. 1p. 1 Color Photograph. - Publication Year :
- 2010
-
Abstract
- The article looks at the success of Chicago, Illinois-based Groupon which is known as the fastest growing company in U.S. history, built on coupons for leg waxing and go-kart rides. According to Rich LeFurgy, founder of Silicon Valley advisory firm Archer, Groupon was looked at as a low-margin, not-scalable model that was taking the printed entertainment books and putting them online. The company was founded by Northwestern music major, Andrew Mason. In 2010, Google made a 6 billion U.S. dollar offer to purchase Groupon.
- Subjects :
- *BUSINESS success
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 51
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 59654932