HİZMET DEĞERİNİN MÜŞTERİLERİN DAVRANIŞSAL NİYETLERİ ÜZERİNDEKİ ETKİSİNİN YAPISAL EŞİTLİK MODELİ İLE ÖLÇÜLMESİ

In last few years, high service value has become a distinguishable characteristic for firms which provide similar services with similar prices. If the firms provide the services with high service value, then they can be the leader among their rivals. In this paper, a part of Cronin et. al's (2000) model is used and the effects of service value on behavioral intentions have been analyzed. The model is a structural equation model with three variables which are sacrifice, service value, and behavioral intention. For analyses SPSS 13.0 and LISREL 8.8 programs were used. [ABSTRACT FROM AUTHOR]