You've got to be loud and proud.

Authors :: Utley, Alison
Source :: Times Higher Education Supplement. 12/7/2001, Issue 1516, p10. 1p. 2 Black and White Photographs.
Publication Year :: 2001
Abstract: Reports on the increased importance given to image-raising activities by universities and colleges in Great Britain in order to attract more students. Strategic reputation management; Improvement of the university's reputation seen as the key to meeting recruitment targets; Examples of public relations strategies.