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- Source :
-
Computerworld . 12/10/2001, Vol. 35 Issue 50, Special Section p24. 2p. - Publication Year :
- 2001
-
Abstract
- Deals with the measurement of the return on investment (ROI) of customer self-service initiatives. Impact of convenient, stress-free shopping experience; Advantages of a Web-based self-service application implemented at 3Com Corp.; Overview of the implementation of abstract ROI metrics at Omnicom Group Inc.
- Subjects :
- *CUSTOMER services
*SELF-service (Economics)
*RATE of return
Subjects
Details
- Language :
- English
- ISSN :
- 00104841
- Volume :
- 35
- Issue :
- 50
- Database :
- Academic Search Index
- Journal :
- Computerworld
- Publication Type :
- Periodical
- Accession number :
- 5740204