INTELLIGENCE KEY WEAPON COMPETITIVENESS.

An important determinant of competitive intelligence firm current is little known and exploited by Romanian firm. Intelligence is a systematic process for collecting, analyzing and processing data and information, the purpose of obtaining additional knowledge for competitiveness. This paper shows that competitive intelligence is not just finding information but also transforming them into knowledge that binds the organization's strategic planning. Perspective that highlights the work is the need for Business Intelligence systems. To survive in the current competitive market requires anticipating future conditions, which means that each company must develop a successful strategy. [ABSTRACT FROM AUTHOR]