Unilever blazes a trail for growing talent in-house.

The article reports on the Unilever's inaugural Development and Accreditation Programme to be part of the International Association of Business Communicators (IABC). It offers information on accreditation processes which are focused on the connection of internal communication, research, and evaluation. It discusses the communication profession which is an ethical profession, corporate social responsibility, managing media relations, and understanding the marketing communication.