Finding a Niche.

Authors :: Maughan, Shannon
Source :: Publishers Weekly. 11/19/2001, Vol. 248 Issue 47, p22. 2p. 2 Color Photographs.
Publication Year :: 2001
Abstract: Focuses on the marketing and publicity activities for children's books in the United States. Approach used by Random House and Charlesbridge; Publishing houses which created specialized publications to tout their titles to various reading groups; Contributions of the Internet to book marketing.