The symbiosis of children’s television and merchandising: comparative perspectives on the Norwegian children’s television channel NRK Super and the global Disney Channel.

The article discusses the key role of the relation between television programming and merchandising in the commercialization of the children's media and communications despite the existence of regulatory policies in Europe. It highlights the measures used by public broadcasters NRK and its television channel for children, NRK Super, in applying the strategy. It illustrates the differences between Disney Channel and NRK Super. It explains the landscape of the television industry in Europe in the absence of directive and program quotas.