Back to Search
Start Over
POINT OF DIFFERENCE.
- Source :
-
BRW . 9/16/2010, Vol. 32 Issue 36, p28-29. 2p. 1 Color Photograph. - Publication Year :
- 2010
-
Abstract
- The article shows how businesses can achieve competitive advantage through proper brand positioning. It discusses the difficulty of establishing a unique selling point because of the many products that have saturated the market. It cites selected companies that have successfully implemented brand positioning strategies. The article details how companies can determine their position in the market.
Details
- Language :
- English
- ISSN :
- 0727758X
- Volume :
- 32
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- BRW
- Publication Type :
- Periodical
- Accession number :
- 54280155