A Contact Lens Cleaner, With Nature as Inspiration.

''TO bring you an entirely new contact lens solution, we thought outside the box, and found our true inspiration in your eyes,'' a voice says in a commercial for Biotrue. The Biotrue carton opens, and from its interior sides hang two pieces of paper folded to resemble green shutters framing a window, which exposes, in the form of a paper collage, a view of an idyllic island. ''Introducing Biotrue -- it goes beyond cleaning,'' the voice continues, as the collages form a light bulb and then a drop of solution splashing into a contact lens. ''Inspired by the biology of your eyes, it's the only solution with the same pH and the same lubricant found naturally in your eyes, so you'll find it easier on them.'' The spot, by TM Advertising of Dallas, part of the Interpublic Group of Companies, is scheduled to begin running widely on Aug. 16. [ABSTRACT FROM PUBLISHER]