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Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations
- Source :
-
Public Relations Review . Sep2010, Vol. 36 Issue 3, p289-291. 3p. - Publication Year :
- 2010
-
Abstract
- Abstract: This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation, which owns issues that were perceived as important by publics, has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed. [Copyright &y& Elsevier]
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 36
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 52224677
- Full Text :
- https://doi.org/10.1016/j.pubrev.2010.03.001