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Drug Makers Provide View Of Sampling Practices.

Authors :
Favole, Jared A.
Source :
Wall Street Journal - Eastern Edition. 6/5/2010, Vol. 255 Issue 130, pB1-B5. 2p.
Publication Year :
2010

Abstract

This article reports that drug makers are providing information about the number of samples they give away as part of their marketing strategy. The U.S. 2010 healthcare reform legislation requires that the companies provide such information. Critics of the sample practice believe that it is unsafe and it induces people to buy the more expensive drug brands.

Details

Language :
English
ISSN :
00999660
Volume :
255
Issue :
130
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
51925592