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Everything (Old) Is New Again.

Authors :
Hennessy, Mike
Source :
Politics (Campaigns & Elections). May2010, Vol. 31 Issue 5, p9-9. 1p.
Publication Year :
2010

Abstract

The article discusses various reports published within the issue which include a look at the high price of money by Shane D'Aprile, a coverage of media veteran Paul Plawin, and a roundtable on what has changed in the old-school strategy of direct mail.

Subjects

Subjects :
*PUBLISHING
*DIRECT mail advertising

Details

Language :
English
ISSN :
19453191
Volume :
31
Issue :
5
Database :
Academic Search Index
Journal :
Politics (Campaigns & Elections)
Publication Type :
Periodical
Accession number :
51162313

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Authors Abstract Subjects Details