Understanding successful workplace travel initiatives in the UK

Abstract: Across the world, there is increasing interest in managing car traffic. One approach developed for addressing the journey to work is known as ‘workplace travel planning’. This paper primarily reports on 20 case studies of UK employers undertaking travel planning, who had cut commuter driving by an average of 18%. It concludes that considerable behavioural change can be achieved in a variety of contexts – but employers usually need an overall strategy that addresses car parking, in addition to improving alternative travel modes. Moreover, a more comprehensive national strategy is needed, if travel planning is to achieve its potential. [Copyright &y& Elsevier]