THE EDUCATIVE AND ARTISTIC VALUE OF THE MODERN ART SHOW „ART-O-THLON“.

Nowadays there are not many television programmes dedicated to culture and art popularizing. In 2009 for several months first Lithuanian television channel presented television show popularizing contemporary art - "Art-o-thlon". It was one of the events of project "Vilnius'09 European capital of culture". The programme was prepared as reality show and shown in format of series certainly was oriented to attract young and modern audience, which would adore current arts. In this article it will be explained whether "Art-o-thlon" reached the youth attendance, how much attention did young people dedicate for this television broadcast, did the program have educational and creative implication and did it expand people's horizon in art cognition. [ABSTRACT FROM AUTHOR]