New Regs Tie Marketers' Hands.

The article discusses the economic impact of the U.S. Credit CARD Act of 2009, on the credit card industry. The bill limits the amount of rate increases on existing balances, decreases marketing to individuals under the age of 21, and curbs the amount of over-limit fees a company can charge. An in-depth discussion regarding the impact the restrictions have had on the way credit card companies conduct business, such as the amount spent on marketing, is presented.