European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe

Abstract: The European Communication Monitor (ECM) is an extensive longitudinal research project to monitor trends in public relations and communication management and analyze the changing framework for the profession in Europe. The 2009 ECM edition identifies the main characteristics of individual practitioners and the organizations where they work. The aim is to monitor the challenges for communication management in the recession and media crisis; the development of the sub disciplines, instruments and strategic issues; and the influence on management decisions. Additionally ECM 2009 evaluates three specific areas: internal communication, research in communication and interactive communication. [Copyright &y& Elsevier]