A New Set of Wheels.

The article reports on the new nationwide advertising campaign of BMW China at the 11th Beijing International Automotive Exhibition from April 25 to May 2, 2010. The campaign seeks to attract Chinese consumers by incorporating traditional and unique Chinese elements into its new line of cars. In response to its goal to increase productivity, BMW A.G. and Shenyang Brilliance Jinbei Automobile Co. Ltd. have joined to invest 6 billion euros in an effort to expand the capacity of Shenyang factory.