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Medicine and the Media.

Authors :
Smith, Richard
Burkhart, Sue
Source :
British Medical Journal (Clinical Research Edition). 9/18/1982, Vol. 285 Issue 6344, p804. 1p.
Publication Year :
1982

Abstract

Focuses on the condition of medical press advertising and the costs of health advertising in Great Britain. Reference of the data on the meeting of the Pharmaceutical Marketing Club; Argument on the quality of medical papers; Assessment on the impact of medical press advertising on drug companies and health care services.

Subjects

Subjects :
*MEDICAL advertising
*MEDICAL care costs

Details

Language :
English
ISSN :
02670623
Volume :
285
Issue :
6344
Database :
Academic Search Index
Journal :
British Medical Journal (Clinical Research Edition)
Publication Type :
Academic Journal
Accession number :
4940410
Full Text :
https://doi.org/10.1136/bmj.285.6344.804
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