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Cost analysis of Internet vs. print interventions for physical activity promotion
- Source :
-
Psychology of Sport & Exercise . May2010, Vol. 11 Issue 3, p246-249. 4p. - Publication Year :
- 2010
-
Abstract
- Abstract: Objective: The objective of this study was to compare the costs associated with Internet and print-based physical activity interventions. Method: The costs associated with delivering tailored print and Internet-based interventions were estimated from a randomized controlled physical activity trial (n = 167). The estimates were based on research assistant time sampling surveys, web development invoices, and other tracking procedures. Results: Web-development costs for the Internet intervention were $109,564. Taken together with the website hosting fees and staff costs, the cost per participant per month was $122.52. The cost of the print intervention was $35.81 per participant per month. However, in a break-even analysis, the Internet intervention became more cost efficient, relative to the print intervention, when the total number of participants exceeded 352. Conclusions: Relative to print-based interventions, Internet-based interventions may be a more cost efficient way to reach a large number of sedentary individuals. [Copyright &y& Elsevier]
Details
- Language :
- English
- ISSN :
- 14690292
- Volume :
- 11
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Psychology of Sport & Exercise
- Publication Type :
- Academic Journal
- Accession number :
- 48604675
- Full Text :
- https://doi.org/10.1016/j.psychsport.2009.10.002