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The Campus Connection.
- Source :
-
MediaWeek . 2/15/2010, Vol. 20 Issue 7, pC1-C1. 1p. - Publication Year :
- 2010
-
Abstract
- The article, part of a special advertising section, focuses on marketing aimed at college students. Relationship marketing is seen as the most effective means of reaching college students as consumers. Marketing executives from companies which specializing in marketing to college students discuss techniques they feel were especially successful.
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 20
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 48191416