All That Twitters.

The article focuses on the use of social media in the commercial airline industry. It notes that while airlines, including JetBlue Airways and Virgin America, have invested time and resources in social media, legacy carriers believe that such media still has to prove that it has a significant impact on the corporate bottom line. It mentions that the Twitter microblog account of JetBlue has over 1.4 million followers. Tom Arrix of Facebook states that through Facebook pages, airlines receive feedback and respond to their customers.