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Return on investment (ROI) of international public relations: A country-level analysis
- Source :
-
Public Relations Review . Mar2010, Vol. 36 Issue 1, p15-20. 6p. - Publication Year :
- 2010
-
Abstract
- Abstract: The purpose of this study is to examine the relationship between economic outcome and international public relations investment by other countries in the U.S. Based on country-level data analysis, this study found that the number of international public relations contracts by other countries in the U.S. was positively related to (1) U.S. imports from those countries, (2) U.S. direct investment to those countries, and (3) the number of U.S. tourists visiting those countries, after controlling for economic size. [Copyright &y& Elsevier]
- Subjects :
- *RATE of return
*PUBLIC relations
*ECONOMICS
*INTERNATIONAL relations
*DATA analysis
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 36
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 47999095
- Full Text :
- https://doi.org/10.1016/j.pubrev.2009.08.011