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VIA'S GOSPEL.
- Source :
-
Asiaweek . 05/25/2001, Vol. 27 Issue 20, p36. 6p. 6 Color Photographs, 1 Graph. - Publication Year :
- 2001
-
Abstract
- Focuses on the marketing strategies of Chen Wen-chi, president of VIA Technologies Inc., a Taiwan chip company. Objective of selling cheap computers to the masses; Importance of information access; Challenge of convincing computer makers to build machines using VIA machines.
- Subjects :
- *MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10126244
- Volume :
- 27
- Issue :
- 20
- Database :
- Academic Search Index
- Journal :
- Asiaweek
- Publication Type :
- Periodical
- Accession number :
- 4792230