Don't Delete the E-Messenger: Companies are thinking of innovative ways to improve communication methods between leaders and staff.

The article focuses on the use of social media which can improve communication between organizational leaders and their staff. The results of a Watson Wyatt Communication ROI Study indicate that a majority of companies surveyed will expand their use of social media in 2010. Seven reasons are given for why companies do not implement or expand their use of social media. Watson Wyatt's communications executive Kathryn Yates is quoted and comments on the competitive advantage gained through electronic communication.