P&G Meets Frugal Shoppers Halfway.

Authors :: Byron, Ellen
Source :: Wall Street Journal - Eastern Edition. 1/29/2010, Vol. 255 Issue 23, pB1-B2. 2p. 1 Color Photograph, 1 Chart.
Publication Year :: 2010
Abstract: The article discusses Procter & Gamble's (P&G) efforts to win back customers who have substituted cheaper household products for P&G's premium-priced offerings. Although Procter lowered some of its prices amid an economic recession, going forward it will combine discounts with strategies such as introducing improved products without hiking prices.